Research » Research Workforce » Professional Development » Communication & Marketing Your Research

Communication & Marketing Your Research

Alert Communications About Your Research. The SMHS Office of Communications & Marketing wants to assist you in communicating your research. Tell them about any upcoming grant awards or research publications!

Alert the communications team about any papers that have been accepted for publication by a journal before the paper is published. This allows time for media promotion, coordination with the journal on a publication date, and an embargoed press release. Be prepared to share with the communications team a copy of the as yet unpublished manuscript along with additional background information that can be used to create the content.

Some Basics About Your Media Profile:

  • Look over your description in Faculty Directories and GW Expert Finder to make sure your profile is accurate and contact information is correct.
  • Update your website strategy. Your website is one of your most important marketing tools. GW Marketing and Creative Services has tips for website strategies.
  • GW Slides. Download templates to insure you follow the university’s Identity Standards & Guidelines.

Expert Voices and Media Training. GW Media Relations distributes Media Tip Sheets and Expert Lists of GW faculty who can provide an informed perspective on timely topics in the news. Email Media Relations if there is a medical or health-related news topic you can comment on. GW Media Relations also provides virtual media training every month as well as department-level and one-on-one training.

Illustrate Your Research (basic). To assist researchers’ efforts to communicate their ideas visually, the Office of the Vice Provost for Research (OVPR) and Communications and Marketing work together to support the creation of illustrations based on specific criteria. Learn more about this service and/or submit a request for support.

Research Presentation Template. GW Communications and Marketing has created a slide deck template that provides a high-level overview of GW's research enterprise. Use and adapt the slide deck for your needs!

Op-Eds and Writing for Non-Academic Audiences. An effective way to impact the conversation is through Op-Eds and other first-person commentaries beyond the academic community. GW Communications and Marketing can help you to think through your key messages and target audience(s) throughout the Op-Ed journey. Contact Kathleen Garrigan, GW's Director of Research Communications, at kgarrigan@gwu.edu.

Social Media. Social media allows you to comment informally about any ideas or findings in your work and connect with others. GW Marketing and Creative Services can help you develop your social media strategy. Please note GW policy on social media.

To learn more, see: