There is more to the elements of style than whether you can get away with wearing white after Labor Day. In terms of branding, marketing, and writing, style equals grammar and punctuation plus accuracy and consistency. Adherence to the principles of style won’t necessarily establish credibility with your readers, but it can preserve and enhance it. For that reason, the George Washington University (GW) School of Medicine and Health Sciences (SMHS) Office of Communications and Marketing has released for download the second edition of the GW SMHS Style Guide.
Have you ever wondered whether it’s acceptable to use GWU? Check the common abbreviations entry on page 1 (hint: the answer is NEVER). The annually updated guide is based on The Associated Press Stylebook and Libel Manual, with selected additions and adjustments for the GW SMHS community.
We hope you find the guide useful and informative.
