MSHS in Integrative Medicine

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The online Master of Science in Health Sciences (MSHS) in INTM curriculum represents the most progressive, scientifically rigorous, and forward thinking educational platform for personalized and lifestyle medicine. The MSHS in INTM requires the successful completion of 30 credit hours of coursework.

Students develop a foundation and explore various intersections of INTM that contribute to patient wellness. Biostatistics and epidemiology courses provide an opportunity for students to collaborate with professionals from various disciplines, exploring philosophies and practices of translational research in human health. Through a series of practical application courses, students develop patient care plans, conduct case analyses, and evaluate practice standards to demonstrate competence in INTM practice. Additional research coursework provides graduates requisite skills needed to participate in evidence-based clinical practice and research, outcomes research as part of a larger INTM network.


Course Number Title Credits
INTM 6201 Foundations in Integrative Medicine 2
INTM 6202 Self Care Methods in Integrative Medicine 2
INTM 6203 Nutritional Metabolism & Environmental Exposure 2
INTM 6204 Metabolic Networks in Integrative Medicine 2
INTM 6205 Clinical Genomics, Proteomics, & Metabolomics 2
INTM 6206 Legal & Medical Ethics in Integrative Medicine 1
INTM 6210 Practical Application of Integrative Medicine I 4
INTM 6211 Practical Application of Integrative Medicine II 4
INTM 6212 Clinical Research in Integrative Medicine 2
HSCI 6241 The Health Care Enterprise 3
HSCI 6263 Biostatistics for Clinical & Translational Research 3
HSCI 6264 Epidemiology for Clinical & Translational Research 3
    Total Credits 30

Course Descriptions

INTM 6201 Foundations in Integrative Medicine

This foundation course provides a framework for developing a patient centric approach to care.

Overview of Integrative Medicine in the US

Students learn an overview of the historical, sociocultural, and legal accounting of the evolution of medicine in the United States.

  • Discuss domains of complementary and alternative medicine (CAM) as defined by the National Center for Complementary and Alternative Medicine (NCCAM) of the National Institutes of Health

  • Examine usage patterns of CAM and history of integrative medicine 

  • Analyze competing models of therapeutic approaches, the ascendancy of biomedical reductionism, and a re-envisioned medical system based upon a personalized therapeutic paradigm are explored

Identity and Role of INTM Provider

The role and identity of the Integrative Medicine provider and review of basic professional competencies including fundamental attitudes, knowledge, and skills are analyzed.

  • Define key characteristics, skills and attributes of an INTM provider
  • Review professional competencies, guidelines and legal requirements
  • Demonstrate understanding co-management of patients with conventional and CAM providers, therapeutic, ethical and legal issues

Lifestyle Medicine

The foundations course will focus on Lifestyle Medicine topics to offer in-depth scientific knowledge of the relationships of lifestyle behaviors, such as diet, physical activity, and sleep, with health and chronic diseases.  Students will compare and contrast definitions of Lifestyle Medicine and Integrative Medicine and develop a self care plan for nutrition, exercise and healthy behaviors throughout the course.

Lifestyle Medicine I: Therapeutic Relationships and Behavior change
  • Review the evidence and framework for the Macy Model of Therapeutic encounters
  • Develop emotional and cultural competency by understanding patient in context while demonstrating mastery of verbal and nonverbal communication
  • Demonstrate sensitivity to style and level of patient education, patient concerns, and feelings with respect to readiness for change
  • Analyze evidence-based methods to cultivate therapeutic connection, shared goal setting and Self Determination Theory
  • Synthesize evidence for sustaining behavior change utilizing the MAPs model and Motivational Interviewing techniques
  • Students will conduct self reflection exercises on listening, interpretation and communication skills
  • Analyze a series of provider-patient interactions and apply learned principles and evidence-base of the therapeutic relationship
Lifestyle Medicine II: Exercise Prescription and Physical Activity
  • Define the medical model of exercise, monitoring strategies, and appropriate goal setting
  • Discuss the meaning of behavior, how these meanings are created and applied to exercise
  • Analyze common barriers to physical activity and demonstrate competency in assigning effective exercise programs based on a patient-centric needs approach
  • Interpret current evidence by ACSM guidelines and pros and cons of prescribing exercise as preventive medicine and for the treatment of lifestyle-induced disease in an integrative medicine setting
  • Demonstrate competency with fitness assessment and exercise prescription in common clinical conditions with assigned cases
Lifestyle Medicine III: Clinical Nutrition, Diet Theory and Food
  • Describe the role of diet in the development of disease, including information on excessive intake of nutrients, under-intake of nutrients and intake of potentially disruptive ingredients in foods, such as trans fats and corn syrup sweeteners
  • Describe the concept of nutrient density and it’s role in health
  • Describe different approaches to healthy diet such as anti-inflammatory diets
  • Review Glycemic Index and Glycemic Load concepts and discuss its application
  • Describe macronutrient content and other features of current medically sanctioned weight loss and disease-prevention diets, including: Low fat, low-calorie diets; Vegetarian diets; Anti-inflammatory diets; DASH diet; Mediterranean diet; Low carb diets 
  • Review weight loss and other outcomes in medical studies of the diet
  • Discuss other current popular, fad, and alternative diets, including raw diets, vegan diets, juice fasts, blood type diets, and metabolic typing diets
  • Discuss other dietary considerations including Gluten elimination and Food Allergens, genetically modified foods, and organic foods
  • Review current online diet and mobile app diets and journals for weight loss and weight management support
  • Demonstrate competency in assigning appropriate diet for various chronic medical conditions
  • Develop a self care nutrition plan and track biometric markers

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INTM 6202 Self Care Methods in Integrative Medicine

This course provides a framework to understand and apply Integrative Medicine principles to the patient in relationship to self, others and their environment – the biopsychosocial domain. Students will explore the related topics of stress and discomfort, and methods to mitigate "dis-ease" and emotional trauma, improve self-awareness and resiliency, cultivate social connectivity, and a sense of meaning and purpose.

Stress and Sleep

  • Define allostasis and allostatic load and discuss an integrated psycho-physiologic model of the stress response
  • Examine physiologic correlates to stress such as cortisol, heart rate variability, immune competence, and autonomic balance
  • Discuss several psychological measurement tools for stress and sleep
  • Examine current literature on sleep, stress, and methods to improve sleep quality
  • Demonstrate mastery of common herbs, supplements, and behavioral interventions for common stress and sleep disorders

Emotional Trauma, Resiliency, and Coping

  • Apply validated scales for emotional trauma, PTSD, and chronic stress and their relationship to chronic illnesses
  • Discuss the Childhood Trauma Checklist, and how perception, beliefs, and culture impacts one’s definition of trauma, stress, and crisis
  • Evaluate the four-phase chronic illness model and review psychological coping strategies, framing techniques, and relaxation therapies to build emotional resiliency
  • Demonstrate ability to integrate coping skills and resiliency training in INTM practice
  • Assess caregiver burnout, "woundedness," and whole body approaches to self care
  • Develop an emotion-based self care plan to enhance personal wellbeing

Mind Body Skills

  • Review the relationship of stress to awareness, mindfulness and self care
  • Review common mind body practices in INTM including mindfulness-based stress reduction
  • Examine heart rate variability, autonomic tone and self regulation practices for stress reduction
  • Explore compassionate presence, loving kindness and spirituality in the context of distress, meaning and purpose
  • Identify community resources and referral network for patients requiring support with stress, emotional trauma and coping skills
  • Develop a mind body plan for self care based on personal needs and barriers

Social and Cultural Aspects of Health

  • Identify cultural, socioeconomic and historical factors that shape health disparities across populations
  • Examine the ways in which integrative practitioners can participate in community based health programs, identify barriers to access, and develop health resources for underserved populations 

  • Review how language, art, and culture shape traditional medical systems, determine medical technologies and influence the role of the healer and patient
  • Demonstrate social and cultural competency in the context of an integrative care plan
  • Implement a self care plan that integrates social connectivity, cultural awareness and personal wellness

Distress, Discomfort and Pain

  • Review common pain-related conditions in Integrative Medicine
  • Examine the evidence for CAM approaches to pain including movement therapies, acupuncture, manual medicine, mindfulness, dietary supplements, herbs and lifestyle behaviors
  • Develop an individualized treatment approach that includes
both pharmacological therapies and integrative methods to common pain conditions
  • Demonstrate competency in organizing a care team for integrated pain management

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INTM 6203 Nutritional Metabolism & Environmental Exposure

Students will analyze the relationships between nutrients and environmental exposures and the impact that they have on obesity, diabetes, and cardiovascular disease. The learner will become familiar with a variety of dietary strategies and approaches, their evidence and application, as well as discuss current food policies and regulations. Key topics in medical toxicology will be addressed within the framework of exposure, chronicity, implication in human diseases, and appropriate removal. A complete review of cardiometabolic risk, endocrine, and cardiovascular diseases will be conducted as well.

Environmental Medicine

  • Examine the emerging field of environmental medicine
  • Identify at-risk and vulnerable populations, environmental conditions, and associated chronic illnesses
  • Discuss symptoms, disorders, and diseases associated with exposures to heavy metals, pesticides, chemicals, drugs, nutrients, the natural environment and other toxic causes of oxidative stress
  • Examine the literature on exposure, exposure timing, and metabolic reserve in human health
  • Analyze assessment tools and strategies for identifying the presence of biotoxins
  • Discuss Integrative Medicine therapies designed to reduce exposure risk, safely eliminate toxic burden, and prevent reaccumulation

Obesity, Inflammation and Cardiometabolic Diseases

  • Examine lifestyle, exposure, and genetic predisposition in at-risk populations for cardiometabolic disease
  • Review assessment tools and diagnostic strategies for common conditions such as metabolic syndrome, diabetes, hypertension, hyperlipidemia, cardiovascular disease, and heart failure
  • Discuss the central role obesity and inflammation play in cardiometabolic disease
  • Develop patient-centric, culturally sensitive integrative medicine plans for the cardiometabolic patient to reduce risk and treat associated conditions

Endocrinology and Aging

  • Examine the role hormones play in health across the lifespan of women and men
  • Review assessment and treatment of common gender-related conditions
  • Examine the evidence for risk and benefits of hormone management, mitigation of cancer risk, and alternative treatment options
  • Develop integrative treatment plans for women and men with respect to hormonal deficiencies and imbalances based on patient-centric, culturally sensitive therapies

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INTM 6204 Metabolic Networks in Integrative Medicine

Students will evaluate diseases of the gastrointestinal tract, immune, and nervous systems and analyze the interconnectedness of these body systems in the context of chronic disease states. Emphasis will be placed on assessment of symptomatic, functional, and disease markers and the development of integrative treatment plans.  Students will synthesize summary cases for INTM 6203 and 6204 and submit to faculty and students for review.

Gastroenterology and Immunology

  • Review epidemiology, pathophysiology, and mechanisms underlying dysbiosis, irritable bowel syndrome, gastroesophageal reflux disease (GERD), inflammatory bowel disease (IBD), and gut permeability
  • Analyze the relationship between the digestive tract and the immune system
  • Review the various activities of the immune response in the common chronic diseases including inflammation, immune intolerance, allergic, oncologic, and adaptive and innate responses
  • Analyze the evidence for the integrative medicine management of gastrointestinal and immune-related conditions
  • Discuss validity and reliability of testing methods (conventional and functional) in digestive and immunologic disorders
  • Review cases related to gastroenterologic and immunologic diseases and demonstrate competence in developing integrative care plans

Neurology and Mental Health

  • Review epidemiology, pathophysiology, and mechanisms underlying headaches, neuropathy, neurodevelopmental and neurodegenerative disorders, and mood disorders and mental illness
  • Analyze the relationship between the peripheral and central nervous system with the digestive tract and immune system
  • Analyze the evidence for the integrative medicine management of neurological and psychiatric-related conditions
  • Discuss validity and reliability of testing methods (conventional and functional) in neurological and psychiatric disorders
  • Review cases related to neurological and psychiatric diseases and demonstrate competence in developing integrative care plans

Integrative Medicine Management of Complex Cases

  • Synthesize medical knowledge, patient care skills, and clinical judgment in a set of complex patient presentations drawn from INTM 6203 and INTM 6204
  • Demonstrate understanding of underlying causative mechanisms, integrated physiologic processes, and symptom complexes in selected chronic conditions
  • Utilize an evidence-based, patient-centric approach to develop integrative medicine clinical plans that include lifestyle recommendations, mind-body skills, strategic use of dietary supplements and botanicals, and appropriate referrals to CAM and conventional providers

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INTM 6205 Clinical Genomics, Proteomics, & Metabolomics

Students will review the emerging disciplines of clinical genomics, proteomics, metabolomics, bioinformatics, and the role of technology in Integrative Medicine. Expert faculty from the Human Metabolome Project and other important areas of the field will help students understand the promise, complexity, and challenges related to ‘omics, current application, and future trends. Students will apply evidence-based ‘omics and technology towards prevention, predictive analysis, and patient-centered care.


  • Analyze ‘omics in clinical practice including genomics, transcriptomics, proteomics, metabolomics, phenomics, bioinformatics, pattern recognition, and metabolic network assessment  
  • Develop the ability to interpret the ‘omics literature, including nutrigenomics, pharmacogenomics, cardiogenomics, and detoxigenomics
  • Describe the importance of isolating patterns of meaning within complex signals and complexity of analyzing large data sets
  • Develop personalized, clinically meaningful solutions based on ‘omics, with attention to lifestyle and wellness-focused solutions


  • Examine bioinformatics in health care and the responsibility of the medical provider to manage growing amounts of information
  • Review computational biology, systems biology, and big data analysis in the context of medical decision-making, ‘omics, and technology
  • Examine the impact of bioinformatics on Integrative Medicine, predictive analyses, and preventive care


  • Examine technological advances in gathering, interpreting, distributing, and tracking data in health care
  • Describe issues of data integrity, HIPAA, and data safety
  • Analyze and use online systems and wearable devices, and understand the evidence for their variable impact on health outcomes (students will be distributed devices)
  • Demonstrate ability to conduct a technology evaluation in patients, impact on health behaviors, social relationships, and daily activities
  • Utilize technology in integrative medicine cases to collect data and biometrics and track behavior and outcomes

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INTM 6206 Legal & Medical Ethics in Integrative Medicine

Students will evaluate the legal and ethical considerations in decision making related to patient care. Students will develop business strategies associated with running an integrative medicine practice.

  • Review the legal environment in which the Integrative Medicine physicians operate, how to assess risk and mitigate malpractice events
  • Understand common ethical issues that arise in medical practice today
  • Understand what is PHI, HIPAA Privacy Rule, HIPAA Security Rule, and the Patient Safety Rule
  • Understand what is able to be disclosed, to whom, for what reason and what is needed for disclosure
  • Review physician risk for referral to non-traditional providers
  • Discuss agency relationships and duty to supervise
  • Discuss ‘health freedom laws’ and state medical board regulatory powers
  • Review the Federation of State Medical Boards model guidelines governing CAM therapies
  • Review consumer rights to access versus states rights for regulation and licensure of medical practices
  • Discuss the caveat of DSHEA as consumer right for dietary supplements
  • Define non-FDA approved drug category
  • Review access to CAM therapies in hospital setting
  • Discuss special populations:  children and infants
  • Review third party reimbursement issues and mandated covered therapies
  • Discuss financial risk with regard to departure from insurance guidelines
  • Define advanced beneficiary notice and opting out for Medicare and Medicaid

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INTM 6210 Practical Application of Integrative Medicine I

Students apply in-depth application of knowledge and skills of Integrative Medicine to develop comprehensive patient care cases. Students will synthesize principles of systems biology with lifestyle medicine interventions and integrative medicine therapies to restore healthy metabolism and vitality.  Under expert supervision, students will develop a series of cases either derived directly from their clinic, or provided through the program. The student is required to progressively enhance clinical reasoning and integrative clinical practice into the development of comprehensive clinical care plans.

Lifestyle Medicine

  • Practical review and round table discussions with faculty experts on nutrition, exercise prescription and the therapeutic relationship
  • Collect and analyze biometric, metabolic and self report data for patients requiring Lifestyle related interventions
  • Explore and share tools, technology and resources to create specific diet and exercise planning for patients
  • Demonstrate ability to track, coach and encourage patients between visits
  • Demonstrate competency in assigning appropriate diet and exercise for various chronic medical conditions
  • Develop a self care nutrition and exercise plan and reflect on personal strengths and weaknesses by end of course

Stress, Sleep and Group Visits

  • Examine evidence for measurement of the stress response and deploy psychological and physiologic measures in clinical practice
  • Conduct thorough sleep quality analyses and develop Integrative treatment plans based on sleep hygiene, dietary supplements, and mind body techniques
  • Review the group visit model in clinical practice and develop an 8-week program for patients utilizing the theme of Stress Management
  • Conduct thorough literature review of assigned dietary supplements, herbs and nutraceuticals for stress and sleep and submit for discussion by faculty and students

Healthy Metabolism: The Web of Physiology

  • Explore a metabolic model of physiology and its application in clinical systems biology
  • Examine the literature and therapeutic relevance for assigned domains of metabolic networks (i.e. Gut-Immune-Brain axis, Brain-Heart axis, and more) and submit professional slide presentations to summarize findings
  • Demonstrate understanding of prevention, early detection and restoration of functional disturbances to enhance wellness and mitigate common chronic diseases
  • Utilize technology and on line tools to enhance data gathering, analysis, and clinical plan development
  • Demonstrate proficiency of managing complex patients utilizing Lifestyle Medicine, clinical systems biology, predictive biomarkers, tools and technology to develop sophisticated Integrative Medicine plans

Dietary Supplements, Nutraceuticals, Botanicals and Drug Induced Nutrient Depletions

  • Review evidence for use of dietary supplements, nutraceuticals, and botanicals in medical conditions
  • Examine legal, regulatory, GMP, safety and quality issues of natural products
  • Review current literature on assigned products and submit evidence-based reviews
  • Describe nutrient depletions induced by common medications and their appropriate repletion
  • Review common drug-herb-nutrient interactions, utilize tools for identifying potentially harmful clinical situations and demonstrate ability to make recommendations for safer options
  • Demonstrate ability to conduct dietary supplement intake and make appropriate, patient centric recommendations for common chronic illnesses

Clinical Rotation I

  • Demonstrate ability to conduct an Integrative Medicine interview and plan development that reflects patient centric, evidence based decision making
  • Display proficiency in all phases of the therapeutic encounter – acquisition of information, analysis of complex data, and targeted clinical plan development that includes Lifestyle considerations, dietary supplements, herbs and nutraceuticals, and co-management with appropriate CAM and conventional providers
  • Demonstrate effective communication skills, empathy, compassion, and respect to patients throughout the encounter
  • Reflect on personal strengths and weaknesses, and areas for improvement to be discussed with faculty
  • Submit case reports that summarize patient encounters, clinical decision making and future steps with literature cites

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INTM 6211 Practical Application of Integrative Medicine II

This course provides students with practical and in-depth application of learned principles of integrative medicine for each of the 18 therapeutic domains required for competency in the current ABPS board exam. The student is required to draw upon traditional healing systems and lifestyle approaches while demonstrating leadership skills, team building competencies and respectful collaboration with CAM professionals.

Healing Environments

  • Review components of a healing environment and its impact on patient and provider wellbeing
  • Assess the role nature and natural landscapes plays in health and healing, and the way traditional healing systems drew inspiration from the environment
  • Examine Optimal Healing Environments and develop a personal plan

Healing presence

  • Discuss the role awareness, self care and contemplation play in creating a positive context for the therapeutic encounter
  • Examine the evidence for healing presence and methods to cultivate this capacity
  • Develop a personal plan to enhance healing presence, expand awareness and encourage compassion as a healer
  • Reflect on barriers and challenges to developing a healing presence and discuss with faculty

Traditional Healing Systems, Collaboration and Interprofessional Leadership Skills

  • Examine world healing traditions, origins, philosophy, theoretical foundations and medical technologies
  • Analyze traditional healing systems within a historical, cultural and pre-scientific framework
  • Distinguish between healing systems, therapies and modalities and identify local CAM practitioners for patient referral and consultation
  • Review the evidence for whole systems and modalities, methodological challenges, level of evidence and therapeutic applications
  • Demonstrate leadership skills to develop integrative care plans based on effective communication, collaboration and respect with CAM providers
  • Review legal and ethical risk in integrative medicine practice with respect to referrals, scope of practice and licensure

Mindfulness Based Stress Reduction

  • Discuss mindfulness practice for cultivating greater awareness of the unity of mind and body
  • Use mindfulness to explore unconscious thoughts, feelings, and behaviors that may undermine emotional, physical, and spiritual health
  • Examine how the mind is a factor in stress and stress-related disorders, and meditation has been shown to positively affect a range of autonomic physiological processes
  • Demonstrate how mindfulness and yoga help address pain and chronic illnesses
  • Complete an 8-week MBSR certification program

Evidence based INTM

  • Examine levels of evidence and methodological issues in Integrative medicine
  • Utilize an evidence based framework to support clinical decision making in case submissions, elucidating risk, benefit and patient preferences
  • Discuss limitations, bias and placebo effect on research design in INTM
  • Understand various ‘ways of knowing,’ epistemology and modes of reasoning in comparing traditional healing systems and contemporary scientific principles

Community Health: Social and Cultural Competency

  • Examine cultural forces that shape social institutions such as healing systems
  • Assess how language and cognition influence clinical decision making, disease versus illness, and the healers role as cultural guide
  • Examine ones biases, limitations and challenges in understanding ‘the other’
  • Demonstrate cultural competency in the planning of clinical care through case analysis to be reviewed by faculty
  • Identify at risk populations (minorities, children, elderly, poor), barriers to access, and health disparities
  • Volunteer for 10 hours in a local community health center or organization to teach culturally appropriate, basic health topics and mind body therapies.  Document process, and reflect on strengths, weaknesses and future opportunities

Homeopathy, Traditional Herbal Medicine and Natural Compounds

  • Review evidence for use of homeopathic remedies, traditional botanicals, and natural compounds
  • Examine legal, regulatory, GMP, safety and quality issues of natural products
  • Review current literature on assigned products and submit evidence-based reviews
  • Review common drug-herb-nutrient interactions, utilize tools for identifying potentially harmful clinical situations and demonstrate ability to make recommendations for safer options
  • Demonstrate ability to conduct supplement intake and make appropriate, patient centric recommendations for common chronic illnesses

Clinical Rotation II

  • Demonstrate ability to conduct an Integrative Medicine interview and plan development that reflects patient centric, evidence-based decision making
  • Display proficiency in all phases of the therapeutic encounter – acquisition of information and interpretation based in common medical conditions
  • Develop targeted clinical plans that include Lifestyle considerations, mind body therapies, homeopathic remedies, botanicals and traditional healing systems and modalities and co-management with appropriate CAM and conventional providers
  • Demonstrate effective communication skills, empathy, compassion, and respect to patients throughout the encounter
  • Reflect on personal strengths and weaknesses, and areas for improvement to be discussed with faculty
  • Submit case reports that summarize patient encounters, clinical decision making and future steps with literature cites

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INTM 6212 Clinical Research in Integrative Medicine

Students apply in-depth knowledge of learned principles from HSCI 6263, HSCI 6264, and INTM 6205. Students will be fully exposed to the nature of inquiry and practice evaluation required in integrative medicine.

  • Apply the didactic material from the program in the development of research questions and proposed methodologies for investigating those questions as part of a broader research network
  • Examine case reporting, clinical data collection, and investigator responsibilities
  • Discuss Institutional Review Board requirements, informed consent, subject safety concerns, adverse event reporting, and data protection
  • Complete National Institutes of Health study investigator on line training program
  • Compare research methodological models including case reporting, outcomes data collection, case series and cohort study designs
  • Develop complete case reports on selected subjects to be reviewed by faculty and students and submit for peer review publication

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HSCI 6241 The Health Care Enterprise

This course provides an overview of general management and business principles related to health care systems with a focus on the strategic management of patient-centered care delivery and strategic health care leadership. Through the development of a strategic plan, students will apply organizational, marketing and fiscal management principles in a process that is developmental towards the stated goal of developing healthcare enterprise leaders.

Business Acumen

  • Define Business Acumen
  • Review the characteristics of leadership skills including visioning, direction, integration, innovation, control and communication
  • Explore the qualities of a leader
  • Discuss the role of personal transformation in leading change
  • Review leadership as organizational spirituality: meaning and purpose in the work place
  • Define personal values and principles as foundation for leadership skills
  • Define business expertise
    • Industry knowledge
    • Competitive mindset
    • Winning strategy
    • Resource requirements
    • Risk considerations
  • Discuss understanding the industry – context, professionalism and market forces
  • Define strategy and strategic plan
  • Discuss elements of a strategic plan
  • Mission and Vision Statement
  • Situation Analysis
  • Long term goals and objectives
  • Strategy and Action Plans
  • Differentiate between a strategic plan and business plan
  • Review the mission statement and its three components and develop a mission statement
  • Define vision statement, or the ‘dream state’ of the business
  • Review examples of vision statements and develop a vision
  • Review elements of situation analysis
    • Market summary, industry trends, and competition
    • Regional demographics and prior use patterns
    • Identify target market
  • Define SWOT Analysis
  • Discuss the development of strategic objectives based upon visioning process
  • Review development of goals and action items and discuss measures of success
  • Discuss the competitive analysis
  • Define Management Processes
    • Strategic Planning Cycle
    • Financial Forecasting
    • Customer Management
    • Regulatory Compliance
  • Discuss elements of operations and management
    • Organizational design
    • Hiring and retention
    • Clinical integration and flow
    • Systems and operations
    • Policies and procedures
  • Review the basics of clinical operations and staffing requirements
  • Conduct a writing exercise for envisioning change in ones medical practice

Marketing, Public Relations and Social Media

  • Review traditional marketing strategies and identify specific advertising channels (TV, Radio, print, billboard)
  • Define how Medical Marketing is unique Information Communication
  • Identify current marketing trends (social media, eblasts, google ad words, twitter, Facebook, YouTube, Instagram, SnapChat, and Tumblr)
  • Learn to create a marketing plan including budget, calendar and goals
  • Discuss the concept and importance of internal marketing
  • Identify creative marketing ideas and common mistakes
  • Identify essential marketing strategies and the correlating financial commitment
    • 1st tier basic marketing (website, basic brochures, email and testimonial collection, team support)
    • 2nd tier (constant contact, facebook, eblasts, newsletters, educational events)
    • 3rd tier (twitter, webinars, YouTube, PR)
  • Identify social media channels and discuss their application in a medical practice
  • Review PR strategies

Inventory Management

  • Define the role and purpose of inventory in IM medical practice
  • Discuss the types of inventory
  • Define inventory costs and opportunity costs
  • Define Mark up and Margins
  • Learn to track inventory
  • Discuss methods of data interchange with vendors
  • Discuss accounting and valuation methods for inventory
  • Discuss ratio analyses
  • Determine handling procedures for aging and out of date stock
  • Discuss differences between ordering cost and purchasing
  • Learn several approaches to reordering inventory, including just In Time, EOQ, and Reorder Point
  • Discuss value of physical inventory versus on line vendor support
  • Conducting the Inventory Audit and methods of cycle counting

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HSCI 6263 Biostatistics for Clinical & Translational Research

Students develop the foundation skills in biostatistics to design and analyze a research study.

  • Examine topic areas such as populations, sample selection, variables, hypothesis formulation, correlation, t-tests, ANOVA, regression, and chi-square analysis
  • Discuss output from statistical software (SPSS and SAS), practice problems and reviews of scientific literature through assignments such as a research analysis plan
  • Apply basic biostatistics calculations to Integrative Medicine research papers to assess appropriateness of study design, conclusions and reporting methods

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HSCI 6264 Epidemiology for Clinical & Translational Research

Students explore the basic concepts of epidemiology, at risk populations, and social factors in human health.

  • Review epidemiological study designs used to examine disease frequency, cause-effect relationships between risk factors and disease states, and effects of bias as examples
  • Apply epidemiologic concepts in the context of translational research
  • Review epidemiology, use patterns, and special populations in Integrative Medicine

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