Survey Fundamentals: A Guide to Designing and Implementing Surveys

This guide describes in non-technical terms the underlying principles of good survey design and implementation. Clear, simple explanations lead the reader through methodology and logistics decisions, writing effective questions, and drawing conclusions from the results. The guide also provides tips for maximizing the response rate as well as an overview of human subject rules.
Publication Year: 
2010-01-01 00:00:00
Resource(s) on...: 
Program planning
Publishing Organization(s): 
Other - Universities/Schools
Publisher Location(s): 
Wisconsin (WI)
Target Location(s):