Despite advances in awarness and prevention, human papillomavirus (HPV) remains a major public health threat. Seventy-nine million Americans are currently infected with HPV and approximately 14 million people become newly infected each year. The Centers for Disease Control and Prevention estimates that 40% of adolescent girls and 60% of adolescent boys remain unvaccinated against HPV.
Health care provider recommendation is the single most important factor in whether parents choose to vaccinate their children. Yet, a sizeable portion of physicians report not strongly recommending the vaccine and many parents report receiving little or no infomration about it from their child's provider. The CDC encourages providers to recommend the HPV vaccine the same way other adolescent vaccines are recommended and that straightforward messages can be effective in communicating with parents.
This toolkit is designed to help public health professionals establish a "Myth Busting" social media strategy to encourage providers to effectively talk to parents and adolescents about the HPV vaccine.
Public health professionals, state area health education centers and community-based organizations can all use this toolkit and adapt its messaging to reach health care providers most effectively.