The purpose of this toolkit is to help stakeholders establish a communication strategy to promote the Cancer Survivorship E-Learning Series for Primary Care Providers (E-Learning Series), implement Facebook, Twitter, LinkedIn and blogging best practices, and disseminate ELearning Series messaging.
The E-Learning Series is a no-cost continuing education program that provides a forum to educate primary care providers (PCPs), such as general medicine physicians, geriatricians, gynecologists, physician assistants, nurse practitioners and nurses to better understand and care for post-treatment cancer survivors in the primary care setting.
The toolkit provides:
- Sample social media messaging for organizations, PCPs and other practitioners
- Sample blog posts, email blasts and newsletter blurbs for organizations
- Other ways to promote the E-Learning Series, including web badges and clinician-led webinars
The toolkit uses evidence-based strategies to encourage PCPs and other stakeholders to take the E-Learning Series. You or your organization can use this toolkit to market the E-Learning Series to help educate others about the importance of cancer survivorship care.