Ask the Expert Session 8 Summary Discussion Notes: Implementing, Evaluating and Improving Your Communication Campaigns


Kurt Lewin said: “There’s nothing so practical as a good theory,” and this applies to implementing, evaluating and improving your communication campaign. According to the National Cancer Institute, “managing a health communication program is much like managing any other project. Key activities include monitoring activities… process evaluation, measuring intended audience satisfaction and revising plans and operations.”

This discussion from the Ask the Expert session on Implementing, Evaluating and Improving Your Communication Campaigns covers:

  • Collecting and monitoring data during a communication campaign
  • Interpreting quantitative and qualitative data from campaign evaluation
  • Identifying limitations of data collected
  • Using evaluation results to improve the communication campaign
Publication Year: 
2016-01-01 00:00:00
Resource(s) on...: 
Health promotion
Program evaluation
Program implementation
Program planning
Publishing Organization(s): 
GW Cancer Center
Publisher Location(s): 
District of Columbia (DC)